This predicament had affected many other vegetable-based ghee substitutes worldwide. Eventually the manufacturer changed its labelling to “Cow” Brand Vegetable Ghee in the early 1970’s. The late Sardool Singh was determined to defend the sale of Cow Brand on the basis that it was labelled as a substitute of ghee not ghee itself. However, there were setbacks as some rival firms petitioned that “Cow” Brand Ghee Substitute was itself a misrepresentation as Ghee is defined by Food Acts of the day as a product constituting of at least 99.7% milkfat from the milk of cow, buffalo or ghee. Cow Brand gradually gained popularity amongst traditional cooks for preparing “Nasi Beriyani” and “Nasi Minyak” especially during “Kenduris” of Malay weddings. Merdeka Trading Corporation which was established by the late Sardool Singh in 1962, first imported “Cow” Brand Ghee Substitute in 1962 itself into the then Malaya, marketing it throughout the Peninsula. Romi having one of the most advanced bio-technology in this field produced one of the best ghee substitutes of its time. Hence Romi took advantage of this concept, blending at that time sunflower oil and rape seed oil, first decolourising and deodorizing these edible oils, partially hydrogenating them and thereafter adding vegetable-based beta carotene (ghee colour) and vegetable-based ghee flavour. During the early 1960’s, the International Society of Krshna Consciousness (ISKCON) also known as the Hare Krshna Movement had in collaboration with the vegetarian societies in Europe propounded that the Cow should be regarded as the main Vegetarian animal an animal sacred to oriental faiths such as Hinduism, Sikhism, Jainism, Buddhism and Taoism. Not known to many, “Cow” Brand got its name in a rather unorthodox manner. Bear in mind, non-dairy creamers which constitute of vegetable fats, vegetable proteins such as soya protein, sucrose (cane sugar) substituting lactose (milk sugar) can in fact be found partially or fully in most infant formulas and reconstituted milk powders which are widely sold in the Malaysia.
Its manufacturer then known as Rotterdam Margarine Industries based in The Netherlands, popularly known by its acronym Romi, was a frontrunner in producing substitute dairy products from vegetable oils and fats the products being substitute ghee, substitute butter which nowadays is known as margarine or vegetable-based spread, vegetable cheese and even non-dairy creamers (vegetable bases). It was created more than six decades ago with a different name “Cow” Brand Ghee Substitute. “Cow” Brand Vanaspati has a rather interesting history. “Cow” Brand Vanaspati: A Must for Malaysian Households Dear devotees, Please share this article on "Cow" Brand Vanaspati, a product which would be economical/beneficial to Hindu devotees/households in Malaysia and Singapore.
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